All too often organizations pursue goals in isolation and don’t focus on how the goals align and reinforce one another. The 5 Cs of Social Media - Coordinates, Channels, Content, Connections, and Corrections - are interconnected elements used to craft an effective strategy.Ĭoordinates are social media goals that enrich one another and are connected to the organizational goals. The 5 Cs of Social Media provides a framework for social media managers, digital executives and aspiring social media influencers to do just that. Ironically the fast-paced, dynamic world of social media often inhibits leaders from standing back and taking a critical, big picture view of this new communication tool to reach their target audiences. While many businesses are experimenting with social media, few have taken the opportunity to re-examine many of their business practices in light of this disruptive technology. Social media represents both a threat and an opportunity to business leaders. Social media presents exactly that challenge.
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Major technology changes require new models for thinking about how to maximize business results. So, while technology changes are often abrupt, the old ways of thinking often endure well beyond their expiration date. But, these practices often endure in the form of models that have limited relevancy for new technology environments.
Best practices often emerge through trail-and-error experiences. Or, how television significantly changed advertising by allowing product demonstrations. Think of how radio paved the way for location-based advertising because businesses could market to consumers as they drove. New communication and information technologies often disrupt an entire array of business practices.